I was assigned an Instagram post that highlighted what to expect in the Senate Aid Relief Bill. For this I decided to create a visual brand that was secondary to the Americana look, that would focus on anything related to COVID-19. For this I created a green palette that consists of this pistachio as well as a darker green that I used for the language. I wanted these posts to be easily discernible from the other content on NPR Politics, but over time would become just as recognizable with the NPR politics brand as everything else I was creating for them.
My focus was to be clear, editing out any noise I possibly could so that the content would be easily digestible. The post focuses on different affected subjects such as individuals, small businesses, big corporations, etc., and how the bill would help or impact them.
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